The online opportunity to reach more people and make more impact with your innovation is tremendous. Small businesses and start-ups can punch well above their weight and quickly build a reputation as a thought leader in their specific field. Whether you hire a junior marketing exec, outsource to an agency or upskill your team, here are the core competencies a life sciences enterprise needs to drive that daily implementation that is essential to realising this opportunity.

When it comes to preparing for grad jobs outside of the lab, you might find yourself wondering what would a career in marketing look like? and is it even possible to have a marketing career with a science degree? After five weeks as a marketing exec intern at The Life Sciences Marketing Academy, I’ve realised there is a tremendous opportunity for businesses to attract visitors by creating valuable content - this is where a science background comes in.

Is today. But don’t stop reading! - it might not be what you think it’s going to be. I know you’re probably still in the development phase or demonstrating proof of concept or still sorting out IP. And I know you don’t have the investment or funding yet (and what budget you do have is rightly allocated to the science) but bear with me... I’ll explain.

When you need to sell more and when you appreciate the inevitable process involved in selling, you’ll know it’s entirely dependent on numbers – the number of people who know about your company, product or service and the number of people your sales team contact. Here are 4 things content marketing can do for that sales process (if you do it right)…

Ultimately, you simply need to sell more – whether it’s a product, a service or a partnership - and no matter how good your salespeople are at translating the science and presenting your product or service, they need people to contact in the first place in order to do their thing. And they need a lot of them. This is where Content Marketing comes in for Sales.