DIGITAL, inbound MARKETING

When it comes to being more in control of your marketing and sales process, digital marketing is possibly the most significant and accessible opportunity that life sciences enterprises have ever had. It generate awareness that translates into sales, and creates momentum that helps secure collaborations and funding. All within a start-up sized budget.

That’s because, thanks to the way online algorithms have developed over the last few years, there is now a tremendous online opportunity to engage hundreds of people you’ve not yet met - all from the comfort of your own office or lab.

Our Inbound approach to digital marketing makes the very most of that opportunity.

The Opportunity

Up to 70% of a business’s decision-making process to outsource to or buy from another business is now carried out online - before engaging with representatives from the company. Plus, the algorithms that power search engines and social media platforms continue to evolve to ensure they are adding value to their users.

This creates a great opportunity to engage with far more people much earlier in their decision-making process. But… only if you do it right.

Our Inbound approach to digital marketing shows you how to gain the meaningful, qualitative insights that enable you to align to the online behaviour of your target customer group so that you can:

Attract more visitors to your website

Engage visitors to capture interest

Nurture interest into leads

Make decisions based on data

Attract More Visitors

By understanding the most relevant elements of your customers’ decision-making process and the nature of their online behaviour, you can contribute to this with your own content; content that adds value to the customer’s circumstances rather than messages about your own company and products.

We show you how to make the most of search engines, relevant social media platforms and other online opportunities to get your insight out there and in front of the people who would value it most.

Find out more about our approach to Content Marketing

Engage Website Visitors

One of the most powerful elements of an Inbound approach is to create mechanisms that enable those visitors most interested in your offering to engage with you - before they are ready to be sold to. Authentic mechanisms that continue to demonstrate your understanding of their circumstances, your expertise in an area and the value you can provide them.

We provide you with the technical know-how and the best practice for creating this mechanism so that you can gently nurture that interest.

Nurture into Leads

Once interest is captured, the Inbound practice enables businesses to be proactive about engaging in the research process in a way that respects and aligns to the reader, generating appropriate leads for the sales team and helping to minimise the time associated with nurturing new contacts into customers.

We show you the online tools and techniques that enable this and how to make the best use of them to engage new visitors while the rest of the team can work on the science and run the business.

Data-Driven Decision Making

The data that can be captured very easily online means you can observe in real-time how other people are responding to your efforts. This puts you firmly on the front foot and enables you to adjust and refine in the knowledge that your decisions are based on evidence - not opinions from the board, not the latest marketing fad that everyone says you must be doing.

This is relevant because when you operate in a young and growing organisation, budget is limited and your time is even more precious. You need to know that you are allocating your and your team’s time on the things that are going to make a difference.

Not only that but, ultimately, you’ll have built your own “big data” bespoke to your business and your customers and the engagement in between. Big data that enables you to accurately link resource to outcome and actually predict sales. Data that will drive focus and inspire new ideas to keep making that impact you set out to make.