LIFE SCIENCES MARKETING PROFESSIONALS

We’re loving your work…

As a marketer in the life sciences industry you get to contribute to some of the most exciting innovations in the world - and your role in communicating the value of the innovation is an essential one. Because without your efforts, people won’t know about the product or service your colleagues have worked so hard to create.

And without people knowing about it, there are no customers.

And without customers, there is no viable business.

But…

Whilst raising awareness can appear to be a simple concept, it can be complex. That’s because you are in the business of influencing human behaviour… and there is no blueprint for that.

Not only that but you have hundreds of different marketing tactics available to you.

So how on earth do you go about making decisions on behalf of such an important organisations?

We get to meet and work with a lot of life sciences marketers and what is really clear is they are great at keeping active on social media, creating campaigns and engaging with enquiries on behalf of the company. But they tell us they struggle with getting more strategic - knowing which platforms and activities they should be doing more of to generate that higher level of momentum they know is possible.

There might not be a blueprint for this but there are certainly processes and frameworks that point you in the right direction. Processes that create a much more concentrated effort - the sort of effort that gets results. Through The Life Sciences Marketing Academy, Alix Mackay translates over 20 years of commercial leadership experience into face to face coaching programmes that show you best practice in:

Market Strategy

Content Marketing

Search Engine Optimisation (SEO) for Life Sciences

Social Media for Business

Lead Generation and Qualification

Email Marketing