One of the most common apprehensions many scientists have about commercialising their research is that bit where they know they’re going to have to sell their service, product or process. It’s quite right to avoid the hard sell – but there is another way. It’s a marketing practice called Inbound Marketing…
What is Content Marketing, exactly?
If you’re preparing for a career in Marketing or even starting up or spinning out your own life sciences business, you’ll know that online marketing is all about “content”. But that just sounds so broad, right? So what, exactly, is content marketing? And is it even relevant to the life sciences sector?